Orange driving school and
AR City Media
In 2016 we took over the social media from the Orange driving school with 1,000 followers, and today there are almost 13,000 organic followers.
For us, the question was how to attractively market a driving school. The marketing of the individual locations was split up and each individual branch was assigned its own strategy. For example, image videos, graphics and offers were adapted specifically and led to success collectively.
Depending on the district, we designed appealing and fun content and quickly built up a large clientele of interested parties.
We also took on the consulting and hired a comedian (Achi the Entertainer) known among the young people of Berlin. Following our instructions, he produced small, funny videos with advertising content.
The attention of the young people was quickly won and the registrations for the driver’s license rose rapidly. Our “specialty”, the so-called ethnomarketing, was also used by producing image videos in Turkish.
Today the Orange driving school is probably the most famous driving school in Berlin and has now achieved cult status.
A complete success across the board: social media, ethnomarketing, image videos and commercials, all from a single source.
In 2016 we took over the social media from the Orange driving school with 1000 followers, today there are almost 13,000 organic followers. Take a look at what has happened.
"AR City Media provides reliable support for our website and ensures satisfied customers through regular postings."
– Orange Driving School
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If you are also interested in getting your company into the fast lane, please send us an email. We look forward to you!
Ar City Media, your ethno marketing specialist in Berlin.