The Federal Employment Agency and AR City Media Collaboration

AR City Media, your ethno-marketing specialist in Berlin.


As a corporation under public law, the Federal Employment Agency is primarily responsible for job placement and promotion on the labor market. According to an estimate by the Federal Statistical Office (Destatis), around 83 million people lived in Germany at the end of 2018. The proportion of the population with a migration background was around 19 million in 2018. In order to target this part of the population in a targeted manner, cultural aspects must be taken into account. As an agency that specializes in ethno-marketing, we have the necessary expertise to target specific population groups. Our concept convinced the Federal Employment Agency, so they decided to work with us in 2018.


Our goal was to reach many young people with a migration background and to draw their attention to the Federal Employment Agency. Since these young people can be found on social media, we have produced a corresponding “cool video”, which is perfectly tailored to this target group. We placed the video on social media in such a way that the video was distributed virally and was very well received. Furthermore, we want to support state institutions in finding suitable marketing instruments to reach certain population groups.


Youth professionals agency Berlin

We also work for the youth agency. Targeted ethno marketing with a modern and youthful approach. Have a look!

“Great what the AR City Media team has done for us. An absolutely professional video, and in record time! ”

– Youth professionals agency Berlin

“AR City Media completely convinced us with its ethno marketing ideas for social media. The recruiting film that we developed together is such a success!”

– Federal Employment Agency

Ready to start?

If you are interested in getting your company into the fast lane, please send us an email. We look forward to hear from you!

Your ethno marketing specialist in Berlin, AR City Media.