Know how to conquer new target groups



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Know how to capture new audiences


Did you know that 19.7 million people have a migration background in Germany. So almost every fourth! A huge target group for you as an advertiser. With possibly great potential. Do you reach these groups of buyers with your products or services?

If not, then let’s go to Ethno-Marketing speak. That means nothing other than targeting a certain ethnic group with the right content and the right tonality.

We know, for example, how and where you can reach the approximately 3 million Turks. How to address you. AR City Media is your expert for Ethno-Marketing and understands himself as an intermediary between the worlds. Use our Know-How. It could be worth it, because the Turkish-born community in Germany alone has a purchasing power of 18 billion euros!

Millions of consumers

Million households

Billion euros in purchasing power

Million Turks

Pilot project “Eurogida”

Eurogida, Germany’s largest oriental supermarket chain, has been a partner of AR City Media for 3 years. We support the supermarket chain with a whole range of tailor-made marketing services. Above all, our monthly magazine , which we completely design. 32 pages in two languages, Turkish and German, packed with editorial articles such as portraits of holiday regions in Turkey, useful information about seasonal foods and suitable recipes for the respective season. We also produce image videos and radio spots for Eurogida. Together we are on a growth path: Eurogida now has 13 branches in Berlin and is continuously increasing its annual turnover. With our communication we already reach 900,000 customers per month!


Videos from our recent projects

“AR City Media completely convinced us with its ethnomarketing ideas for social media. The recruiting film that we developed together is a complete success! ”

Federal Employement Agency

“Eurogida appreciates AR City Media not only as a reliable partner for ethno-marketing, but also as a source of ideas for new solutions. Like for example the videos for our seasonal offers or the AR app! ”


We have been relying on the AR City Media team for more than two years and are extremely satisfied. Good ideas, professional implementation, the cooperation is great and we grow together! “


Get in Touch

Do you have any questions or suggestions? Write to us!

We look forward to your inquiries, to a successful future together!