OUR GREAT RECRUITMENT CAMPAIGN FOR THE NEW BERLIN AIRPORT
Things went really stupid for the new Berlin airport. After long long years of intervening, it is finally planned to open -honestly, this time really- on October 31st this year. The problem is that although 20,000 extras are ready, the planned trial run has been canceled for now. The reason was the corona crisis. However, according to the current situation, the opening should still occur. Now you might ask, “What does all this have to do with AR City Media?”
Well, it has a lot to do. Because we designed a complete recruitment campaign for the Federal Employment Agency! Almost the entire project is pending for now. However, as soon as the plans become concrete, staff will be needed. Moreover, a large number. Thousands of employees are wanted and our communication plan is ready for this. Of course as a holistic campaign.
The slogan #BEReady focuses on the letters BER, which stands for airport.
The essence of our invitation is that: When Berlin Airport opens, take part in a new job. Of course, due to its long history, the eyes of the public will be there.
For the catchy slogan of the campaign, our graphic designers have developed strong motifs that capture the world of aircraft and the airport in a striking way.
These motifs are available as posters and banners in all common sizes from DIN A5 to DIN A0. Also available for download from the Federal Employment Agency website.
We also included the web banners and e-mail banners we created for the social media – Instagram and Facebook – campaign.
Trade Fair Appearances
We have developed luggages and giveaways as well as posters for the currently pending trade fair displays.
A comprehensive communications package now just waiting to be used – eventually.