Do you know Meray? If you don’t know, you should definitely make up for it
and definitely try their products. Hazelnuts, pistachios, pumpkin seeds or dried fruits
offered by this brand are really delicious things!
We not only like the products of the Meray brand,
but also work for Fresh Nuts GmbH, to which this brand belongs.
As ethno-marketing experts, we help the Hamburg-based family business
best reach younger target groups. How?
For example, with an advanced
social media strategy .
The company came to us and asked:
“How can we show ourselves to a younger target audience
or how can we make this premium brand well known in this country which is already well known in Turkiye?”.
So we reorganized the brand’sFacebookandand Instagram Instagram assets;
we took over all account management
and also took over the content marketing.This means that after the campaign concept and channel strategy are completed and coordinated with the client, we have continually designed the articles
. We wrote the texts, dealt with photos and movies
and then we started publishing them all.

It was a challenging task for us,
as we use these social media channels
in both German and Turkish languages ​​and therefore we can view both target groups from a single source. But we overcame it!

Our collaboration with Meray has worked so well that we are undertaking
additional roles for the company that are currently being prepared. We will report them soon.
Background:
Meray is a brand of Fresh Nuts GmbH.
Family-run company with over 40 years of experience in the processing and trading of nuts and dried fruits, and supplies from Hamburg all over the world. Premium products are exported to more than 40 countries, and these are primarily found in food retailers. If you want to learn more about the Meray brand, the site address is:
www.meray.eu

Are you also interested in social media strategies or concepts for targeted B2C marketing
? Contact Us. Let’s produce your project
with you!