Have you heard or read terms like Ramadan Marketing or Halal Marketing, Intercultural Marketing or Intercultural Marketing, but don’t have a clear idea of what they mean? All of these terms are derivatives of ethnic / ethno-marketing and mean appealing to consumers whose culture is different from the marketer’s own. Ethno-marketing in Germany refers to marketing for Turks or marketing for immigrants.
As an experienced ethno-marketing and consulting agency, we will be happy to show you how this differs from traditional methods.
Discover the opportunities ethno-marketing offers you here.