We are proud of this: The Federal Employment Office in Berlin was looking for a way to raise awareness among young people and young adults. This was especially aimed at people of Turkish or Arab descent who had not yet taken the advice provided by the Federal Employment Agency seriously enough.
The solution was this: We shot a video for this target audience. The result was a 60-second-long professional film. We were the producers of the idea and the story. We also dealt with casting and production. And for the Federal Employment Agency we created a clickable media concept on this video, which was very important as an ethno-marketing tool. The film reached more than 100,000 users in a short time through targeted Facebook pages!
Here you can find more information about ethnic marketing and film productions